GGR252H1: Marketing Geography

Hours: 
24L/4T

Geography matters in the success of both public and private sector organisations. Using mostly retail examples contemporary location problems are addressed. The geographies of demand and supply are analysed and trade area and site selection techniques are applied. The relevance of the planning context and utility of geovisualisation techniques such as GIS are also briefly considered.

Exclusion: 

GGR252H5

Distribution Requirements: 
Social Science
Breadth Requirements: 
Society and its Institutions (3)