RSM250H1: Principles of Marketing

Hours: 
24L

Students receive an introduction to the basic concepts, theories, and methods of contemporary marketing. The course offers a comprehensive framework to develop successful marketing efforts and allows students to create a marketing plan. Specific topics examined: market research, consumer behaviour, segmentation, product policy, pricing, distribution, communications, sales, and direct marketing. Not eligible for CR/NCR option. Contact Rotman Commerce for details. Fee for case study package: $90.

Corequisite: 
Distribution Requirements: 
Social Science
Breadth Requirements: 
Thought, Belief and Behaviour (2)