RSM251H1: Marketing Management

Hours: 
24L

This course employs the case method of instruction to develop the skills required of marketing managers. Students will learn to diagnose marketing problems and develop, present, and defend their recommendations. They will also gain experience analyzing marketing situations, identifying market opportunities, developing marketing strategies, and designing the marketing mix. Not eligible for CR/NCR option. Contact Rotman Commerce for details.

Prerequisite: 
Distribution Requirements: 
Social Science
Breadth Requirements: 
Thought, Belief and Behaviour (2)