RSM352H1: Marketing Research

Hours: 
24L

Marketing research is studied from the perspective of the marketing manager. The course focuses on the initiation, design, and interpretation of research as an aid to marketing decision making. Case studies and projects are used to provide students with some practical research experiences. Not eligible for CR/NCR option. Contact Rotman Commerce for details.

Prerequisite: 
Corequisite: 
Distribution Requirements: 
Social Science
Breadth Requirements: 
Society and its Institutions (3)