RSM450H1: Marketing and Behavioural Economics

Previous Course Number: 
RSM418H1
Hours: 
24L

What motivates consumers, investors, employees, and managers? In this highly interdisciplinary course, we will examine topics such as the role of emotions in decision-making, “irrational” patterns of how people think about products, money, or investments, and how expectations shape perceptions. Enrolment is restricted to 3rd and 4th year Rotman Commerce students. Not eligible for CR/NCR option. Contact Rotman Commerce for details.

Prerequisite: 

Completion of 10.0 full-course equivalents.

Exclusion: 

RSM418H1 Integrative Thinking: Psychology and Markets

Distribution Requirements: 
Social Science
Breadth Requirements: 
Thought, Belief and Behaviour (2)