What motivates consumers, investors, employees, and managers? In this highly interdisciplinary course, we will examine topics such as the role of emotions in decision-making, “irrational” patterns of how people think about products, money, or investments, and how expectations shape perceptions. Enrolment is restricted to 3rd and 4th year Rotman Commerce students. Not eligible for CR/NCR option. Contact Rotman Commerce for details.
Completion of 10.0 full-course equivalents.
RSM418H1 Integrative Thinking: Psychology and Markets