RSM454H1: Sales and Distribution Strategy

Hours: 
24L

Once you have a great product or service to sell, you need the right channel partners and strategies to bring your offering to the end-user. This course discusses what and how many intermediaries to partner with, partner roles and responsibilities, and how to stimulate high performance from channel partners.

Prerequisite: 
Distribution Requirements: 
Social Science
Breadth Requirements: 
Society and its Institutions (3)