RSM457H1: Strategic Marketing Communication

Hours: 
24L

This course covers how marketers communicate with customers - knowledge that is useful to students both as a manager and a consumer. The course will introduce the foundation knowledge of marketing communications as well as new trends in non-traditional media including sponsorships, social media, and digital marketing.

Prerequisite: 
Exclusion: 

RSM414H1 (Special Topics in Management: Strategic Marketing Communication), offered in Winter 2014 and Winter 2015

Distribution Requirements: 
Social Science
Breadth Requirements: 
Thought, Belief and Behaviour (2)