Students will assume the role of senior marketing managers responsible for the design, implementation, and evaluation of branding strategies. Brands represent valuable assets that must be created, sustained, leveraged, and defended. This course will use case analysis and a group project to reinforce successful decision making and communication skills. Enrolment is restricted to 3rd and 4th year Rotman Commerce students. Not eligible for CR/NCR option. Contact Rotman Commerce for details.