SMC387H1: Advertising and Media

Hours: 
24L

An introduction to advertising and its use in global media.  Emphasis is placed on the creative and manipulative character of contemporary advertising, the specialized messaging employed in public life and politics, and the growth of modern agencies for marketing and product promotion.

Prerequisite: 
Corequisite: 

None

Exclusion: 

None

Recommended Preparation: 

None

Distribution Requirements: 
Humanities
Breadth Requirements: 
Creative and Cultural Representations (1)